During a mid-2022 survey in Uruguay, approximately one-third (33 percent) of responding internet users said they did not follow any influencers. Around 22 percent reported considering purchasing a product or service promoted by an influencer. Uruguay's ad spending was forecast to reach nearly 187 million U.S. dollars in 2023.
Internet users' attitudes toward influencer marketing in Uruguay as of July 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Uruguay. (November 24, 2022). Internet users' attitudes toward influencer marketing in Uruguay as of July 2022 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1379306/internet-users-attitudes-influencers-uruguay/
IAB Uruguay. "Internet users' attitudes toward influencer marketing in Uruguay as of July 2022." Chart. November 24, 2022. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1379306/internet-users-attitudes-influencers-uruguay/
IAB Uruguay. (2022). Internet users' attitudes toward influencer marketing in Uruguay as of July 2022. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1379306/internet-users-attitudes-influencers-uruguay/
IAB Uruguay. "Internet Users' Attitudes toward Influencer Marketing in Uruguay as of July 2022." Statista, Statista Inc., 24 Nov 2022, https://www.statista.com/statistics/1379306/internet-users-attitudes-influencers-uruguay/
IAB Uruguay, Internet users' attitudes toward influencer marketing in Uruguay as of July 2022 Statista, https://www.statista.com/statistics/1379306/internet-users-attitudes-influencers-uruguay/ (last visited November 04, 2024)
Internet users' attitudes toward influencer marketing in Uruguay as of July 2022 [Graph], IAB Uruguay, November 24, 2022. [Online]. Available: https://www.statista.com/statistics/1379306/internet-users-attitudes-influencers-uruguay/
