During a mid-2022 survey in Uruguay, approximately one-third (33 percent) of responding internet users said they did not follow any influencers. Around 22 percent reported considering purchasing a product or service promoted by an influencer. Uruguay's ad spending was forecast to reach nearly 187 million U.S. dollars in 2023.
Internet users' attitudes toward influencer marketing in Uruguay as of July 2022
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IAB Uruguay. (November 24, 2022). Internet users' attitudes toward influencer marketing in Uruguay as of July 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1379306/internet-users-attitudes-influencers-uruguay/
IAB Uruguay. "Internet users' attitudes toward influencer marketing in Uruguay as of July 2022." Chart. November 24, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1379306/internet-users-attitudes-influencers-uruguay/
IAB Uruguay. (2022). Internet users' attitudes toward influencer marketing in Uruguay as of July 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1379306/internet-users-attitudes-influencers-uruguay/
IAB Uruguay. "Internet Users' Attitudes toward Influencer Marketing in Uruguay as of July 2022." Statista, Statista Inc., 24 Nov 2022, https://www.statista.com/statistics/1379306/internet-users-attitudes-influencers-uruguay/
IAB Uruguay, Internet users' attitudes toward influencer marketing in Uruguay as of July 2022 Statista, https://www.statista.com/statistics/1379306/internet-users-attitudes-influencers-uruguay/ (last visited December 22, 2024)
Internet users' attitudes toward influencer marketing in Uruguay as of July 2022 [Graph], IAB Uruguay, November 24, 2022. [Online]. Available: https://www.statista.com/statistics/1379306/internet-users-attitudes-influencers-uruguay/
