Leading reasons discouraging internet users to click on an online ad in Uruguay 2022

Published by
J. G. Navarro,
Dec 10, 2024
During a mid-2022 survey in Uruguay, 48 percent of responding internet users said a seemingly scamming advertisement discouraged or would discourage them from clicking on that ad. Excess of advertising followed, mentioned by 46 percent of respondents. Uruguay's ad spending was forecast to reach nearly 187 million U.S. dollars in 2023.

Leading reasons discouraging internet users from clicking on an online ad in Uruguay as of July 2022

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Sources

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Release date

November 2022

Region

Uruguay

Survey time period

June and July 2022

Number of respondents

500 respondents

Age group

16-55 years

Method of interview

Online panel

Supplementary notes

Multiple answers were possible.

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