During a mid-2022 survey in Chile, over one-third (37 percent) of responding internet users said they did not follow any influencers. Around 15 percent reported purchasing a product or service promoted by an influencer. Chile's digital ad spending grew by 12 percent in 2022.
Internet users' attitudes toward influencer marketing in Chile as of July 2022
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IAB Chile. (December 13, 2022). Internet users' attitudes toward influencer marketing in Chile as of July 2022 [Graph]. In Statista. Retrieved November 18, 2024, from https://www.statista.com/statistics/1379278/internet-users-attitudes-influencers-chile/
IAB Chile. "Internet users' attitudes toward influencer marketing in Chile as of July 2022." Chart. December 13, 2022. Statista. Accessed November 18, 2024. https://www.statista.com/statistics/1379278/internet-users-attitudes-influencers-chile/
IAB Chile. (2022). Internet users' attitudes toward influencer marketing in Chile as of July 2022. Statista. Statista Inc.. Accessed: November 18, 2024. https://www.statista.com/statistics/1379278/internet-users-attitudes-influencers-chile/
IAB Chile. "Internet Users' Attitudes toward Influencer Marketing in Chile as of July 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/statistics/1379278/internet-users-attitudes-influencers-chile/
IAB Chile, Internet users' attitudes toward influencer marketing in Chile as of July 2022 Statista, https://www.statista.com/statistics/1379278/internet-users-attitudes-influencers-chile/ (last visited November 18, 2024)
Internet users' attitudes toward influencer marketing in Chile as of July 2022 [Graph], IAB Chile, December 13, 2022. [Online]. Available: https://www.statista.com/statistics/1379278/internet-users-attitudes-influencers-chile/
