Leading reasons discouraging internet users to click on an online ad in Chile 2022

Published by
J. G. Navarro,
Nov 9, 2024
During a mid-2022 survey in Chile, 38 percent of responding internet users said an excess of advertising discouraged or would discourage them from clicking on an online ad. The same share of respondents mentioned seemingly scamming advertisements that raised suspicion. Chile's digital ad spending grew by 12 percent in 2022.

Leading reasons discouraging internet users from clicking on an online ad in Chile as of July 2022

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Sources

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Release date

December 2022

Region

Chile

Survey time period

June and July 2022

Number of respondents

500 respondents

Age group

16-55 years

Method of interview

Online panel

Supplementary notes

Multiple answers were possible.

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