Online consumers in Poland were the most eager to use virtual and augmented reality (VR/AR) when shopping online, a 2023 survey revealed. Up to 40 percent of Polish consumers and 37 percent of U.S. consumers wished for virtual and augmented reality tools in their online shopping experience.
Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023
* 17,218 consumers participated in the survey in the following countries: U.S., UK, Ireland, Australia, Germany, Austria, Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, and Spain. A minimum of 1,000 respondents per country were surveyed.
The sample sizes are nationally representative, including both Klarna users and non-Klarna users.
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Klarna. (April 1, 2023). Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1379189/consumers-wanting-virtual-reality/
Klarna. "Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023." Chart. April 1, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1379189/consumers-wanting-virtual-reality/
Klarna. (2023). Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1379189/consumers-wanting-virtual-reality/
Klarna. "Share of Shoppers Wanting Virtual/Augmented Reality When Buying Online in Selected Countries Worldwide in 2023." Statista, Statista Inc., 1 Apr 2023, https://www.statista.com/statistics/1379189/consumers-wanting-virtual-reality/
Klarna, Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023 Statista, https://www.statista.com/statistics/1379189/consumers-wanting-virtual-reality/ (last visited December 21, 2024)
Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023 [Graph], Klarna, April 1, 2023. [Online]. Available: https://www.statista.com/statistics/1379189/consumers-wanting-virtual-reality/
