Online consumers in Poland were the most eager to use virtual and augmented reality (VR/AR) when shopping online, a 2023 survey revealed. Up to 40 percent of Polish consumers and 37 percent of U.S. consumers wished for virtual and augmented reality tools in their online shopping experience.
Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023
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* 17,218 consumers participated in the survey in the following countries: U.S., UK, Ireland, Australia, Germany, Austria, Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, and Spain. A minimum of 1,000 respondents per country were surveyed.
The sample sizes are nationally representative, including both Klarna users and non-Klarna users.
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Klarna. (April 1, 2023). Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1379189/consumers-wanting-virtual-reality/
Klarna. "Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023." Chart. April 1, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1379189/consumers-wanting-virtual-reality/
Klarna. (2023). Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1379189/consumers-wanting-virtual-reality/
Klarna. "Share of Shoppers Wanting Virtual/Augmented Reality When Buying Online in Selected Countries Worldwide in 2023." Statista, Statista Inc., 1 Apr 2023, https://www.statista.com/statistics/1379189/consumers-wanting-virtual-reality/
Klarna, Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023 Statista, https://www.statista.com/statistics/1379189/consumers-wanting-virtual-reality/ (last visited July 22, 2024)
Share of shoppers wanting virtual/augmented reality when buying online in selected countries worldwide in 2023 [Graph], Klarna, April 1, 2023. [Online]. Available: https://www.statista.com/statistics/1379189/consumers-wanting-virtual-reality/