A survey from early 2023 indicated that over one in two consumers wished for personalized product recommendations online in Portugal, coming first in a ranking of 17 countries. U.S. shoppers followed closely with 49 percent of preferences. Product recommendations shown online were appreciated by 48 percent of consumers in Ireland, whereas Finnish consumers liked them the least (34 percent).
Share of shoppers wanting personalized product recommendations when buying online in selected countries worldwide in 2023
* 17,218 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Italy, New Zealand, Sweden, Norway, Portugal, Poland, and Finland.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (April 1, 2023). Share of shoppers wanting personalized product recommendations when buying online in selected countries worldwide in 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1379123/consumers-wanting-online-personalized-product-recommendations/
Klarna. "Share of shoppers wanting personalized product recommendations when buying online in selected countries worldwide in 2023." Chart. April 1, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1379123/consumers-wanting-online-personalized-product-recommendations/
Klarna. (2023). Share of shoppers wanting personalized product recommendations when buying online in selected countries worldwide in 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1379123/consumers-wanting-online-personalized-product-recommendations/
Klarna. "Share of Shoppers Wanting Personalized Product Recommendations When Buying Online in Selected Countries Worldwide in 2023." Statista, Statista Inc., 1 Apr 2023, https://www.statista.com/statistics/1379123/consumers-wanting-online-personalized-product-recommendations/
Klarna, Share of shoppers wanting personalized product recommendations when buying online in selected countries worldwide in 2023 Statista, https://www.statista.com/statistics/1379123/consumers-wanting-online-personalized-product-recommendations/ (last visited December 18, 2024)
Share of shoppers wanting personalized product recommendations when buying online in selected countries worldwide in 2023 [Graph], Klarna, April 1, 2023. [Online]. Available: https://www.statista.com/statistics/1379123/consumers-wanting-online-personalized-product-recommendations/
