During a mid-2022 survey in Peru, almost one-third (32 percent) of responding internet users said they did not follow any influencers. Around 16 percent reported purchasing a product or service promoted by an influencer. Less than 70 percent of Peruvians were on social networks that year.
Internet users' attitudes toward influencer marketing in Peru as of July 2022
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IAB Peru. (December 13, 2022). Internet users' attitudes toward influencer marketing in Peru as of July 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1379065/internet-users-attitudes-influencers-peru/
IAB Peru. "Internet users' attitudes toward influencer marketing in Peru as of July 2022." Chart. December 13, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1379065/internet-users-attitudes-influencers-peru/
IAB Peru. (2022). Internet users' attitudes toward influencer marketing in Peru as of July 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1379065/internet-users-attitudes-influencers-peru/
IAB Peru. "Internet Users' Attitudes toward Influencer Marketing in Peru as of July 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/statistics/1379065/internet-users-attitudes-influencers-peru/
IAB Peru, Internet users' attitudes toward influencer marketing in Peru as of July 2022 Statista, https://www.statista.com/statistics/1379065/internet-users-attitudes-influencers-peru/ (last visited December 22, 2024)
Internet users' attitudes toward influencer marketing in Peru as of July 2022 [Graph], IAB Peru, December 13, 2022. [Online]. Available: https://www.statista.com/statistics/1379065/internet-users-attitudes-influencers-peru/
