During a mid-2022 survey in Peru, almost one-third (32 percent) of responding internet users said they did not follow any influencers. Around 16 percent reported purchasing a product or service promoted by an influencer. Less than 70 percent of Peruvians were on social networks that year.
Internet users' attitudes toward influencer marketing in Peru as of July 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Peru. (December 13, 2022). Internet users' attitudes toward influencer marketing in Peru as of July 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1379065/internet-users-attitudes-influencers-peru/
IAB Peru. "Internet users' attitudes toward influencer marketing in Peru as of July 2022." Chart. December 13, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1379065/internet-users-attitudes-influencers-peru/
IAB Peru. (2022). Internet users' attitudes toward influencer marketing in Peru as of July 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1379065/internet-users-attitudes-influencers-peru/
IAB Peru. "Internet Users' Attitudes toward Influencer Marketing in Peru as of July 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/statistics/1379065/internet-users-attitudes-influencers-peru/
IAB Peru, Internet users' attitudes toward influencer marketing in Peru as of July 2022 Statista, https://www.statista.com/statistics/1379065/internet-users-attitudes-influencers-peru/ (last visited November 21, 2024)
Internet users' attitudes toward influencer marketing in Peru as of July 2022 [Graph], IAB Peru, December 13, 2022. [Online]. Available: https://www.statista.com/statistics/1379065/internet-users-attitudes-influencers-peru/
