Leading reasons discouraging internet users to click on an online ad in Peru 2022

Published by
J. G. Navarro,
Nov 9, 2024
During a mid-2022 survey in Peru, 40 percent of responding internet users said an online ad taking them to another website discouraged or would discourage them from clicking on that ad. Excess of advertising followed, mentioned by 38 percent of respondents. According to another 2022 study, 46 percent of consumers in Peru often felt annoyed by online ads.

Leading reasons discouraging internet users from clicking on an online ad in Peru as of July 2022

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Sources

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Release date

December 2022

Region

Peru

Survey time period

June and July 2022

Number of respondents

500 respondents

Age group

16-55 years

Method of interview

Online panel

Supplementary notes

Multiple answers were possible.

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