Programmatic display advertising expenditure in Czechia increased in the observed period. While in 2019, it had a value of almost 15.6 billion Czech koruna, this figure rose to nearly 28.5 billion koruna in 2022. The highest year-on-year increase was recorded in 2022, at over 7.4 billion koruna compared to the previous year.
Programmatic display advertising expenditure in Czechia from 2019 to 2022
(in billion Czech koruna)
Characteristic
Spending in billion Czech koruna
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Programmatic advertising is the automated purchase and sale of online advertising via real time bidding. It includes advertising of websites such as Facebook, Instagram, Google Ads etc., plus advertising through DSP (Demand-Side Platform)/SSP (Supply Side Platform) systems.
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Association for Internet Development. (April 17, 2023). Programmatic display advertising expenditure in Czechia from 2019 to 2022 (in billion Czech koruna) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1379058/czechia-programmatic-display-ad-spending/
Association for Internet Development. "Programmatic display advertising expenditure in Czechia from 2019 to 2022 (in billion Czech koruna)." Chart. April 17, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1379058/czechia-programmatic-display-ad-spending/
Association for Internet Development. (2023). Programmatic display advertising expenditure in Czechia from 2019 to 2022 (in billion Czech koruna). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1379058/czechia-programmatic-display-ad-spending/
Association for Internet Development. "Programmatic Display Advertising Expenditure in Czechia from 2019 to 2022 (in Billion Czech Koruna)." Statista, Statista Inc., 17 Apr 2023, https://www.statista.com/statistics/1379058/czechia-programmatic-display-ad-spending/
Association for Internet Development, Programmatic display advertising expenditure in Czechia from 2019 to 2022 (in billion Czech koruna) Statista, https://www.statista.com/statistics/1379058/czechia-programmatic-display-ad-spending/ (last visited July 22, 2024)
Programmatic display advertising expenditure in Czechia from 2019 to 2022 (in billion Czech koruna) [Graph], Association for Internet Development, April 17, 2023. [Online]. Available: https://www.statista.com/statistics/1379058/czechia-programmatic-display-ad-spending/