Programmatic display advertising expenditure in Czechia increased in the observed period. While in 2019, it had a value of nearly 15.6 billion Czech koruna, this figure rose to over 30.4 billion koruna in 2023. The highest year-on-year increase was recorded in 2022, at over 7.4 billion koruna compared to the previous year.
Programmatic display advertising expenditure in Czechia from 2019 to 2023
(in billion Czech koruna)
Programmatic advertising is the automated purchase and sale of online advertising via real time bidding. It includes advertising of websites such as Facebook, Instagram, Google Ads etc., plus advertising through DSP (Demand-Side Platform)/SSP (Supply Side Platform) systems.
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Association for Internet Development. (April 17, 2024). Programmatic display advertising expenditure in Czechia from 2019 to 2023 (in billion Czech koruna) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1379058/czechia-programmatic-display-ad-spending/
Association for Internet Development. "Programmatic display advertising expenditure in Czechia from 2019 to 2023 (in billion Czech koruna)." Chart. April 17, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1379058/czechia-programmatic-display-ad-spending/
Association for Internet Development. (2024). Programmatic display advertising expenditure in Czechia from 2019 to 2023 (in billion Czech koruna). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1379058/czechia-programmatic-display-ad-spending/
Association for Internet Development. "Programmatic Display Advertising Expenditure in Czechia from 2019 to 2023 (in Billion Czech Koruna)." Statista, Statista Inc., 17 Apr 2024, https://www.statista.com/statistics/1379058/czechia-programmatic-display-ad-spending/
Association for Internet Development, Programmatic display advertising expenditure in Czechia from 2019 to 2023 (in billion Czech koruna) Statista, https://www.statista.com/statistics/1379058/czechia-programmatic-display-ad-spending/ (last visited December 30, 2024)
Programmatic display advertising expenditure in Czechia from 2019 to 2023 (in billion Czech koruna) [Graph], Association for Internet Development, April 17, 2024. [Online]. Available: https://www.statista.com/statistics/1379058/czechia-programmatic-display-ad-spending/
