Gen Z were the most likely to state that they were taking part in Dry January or Dry February in 2023. Participation was correlated with age, where older consumers were less likely to be taking part in Dry January or February.
Share of consumers partaking in Dry January or Dry February in Canada in 2023, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ipsos. (March 12, 2023). Share of consumers partaking in Dry January or Dry February in Canada in 2023, by generation [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1379054/dry-january-or-february-participation-canada-by-generation/
Ipsos. "Share of consumers partaking in Dry January or Dry February in Canada in 2023, by generation." Chart. March 12, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1379054/dry-january-or-february-participation-canada-by-generation/
Ipsos. (2023). Share of consumers partaking in Dry January or Dry February in Canada in 2023, by generation. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1379054/dry-january-or-february-participation-canada-by-generation/
Ipsos. "Share of Consumers Partaking in Dry January or Dry February in Canada in 2023, by Generation." Statista, Statista Inc., 12 Mar 2023, https://www.statista.com/statistics/1379054/dry-january-or-february-participation-canada-by-generation/
Ipsos, Share of consumers partaking in Dry January or Dry February in Canada in 2023, by generation Statista, https://www.statista.com/statistics/1379054/dry-january-or-february-participation-canada-by-generation/ (last visited November 21, 2024)
Share of consumers partaking in Dry January or Dry February in Canada in 2023, by generation [Graph], Ipsos, March 12, 2023. [Online]. Available: https://www.statista.com/statistics/1379054/dry-january-or-february-participation-canada-by-generation/
