Gen Z were the most likely to state that they were taking part in Dry January or Dry February in 2023. Participation was correlated with age, where older consumers were less likely to be taking part in Dry January or February.
Share of consumers partaking in Dry January or Dry February in Canada in 2023, by generation
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Ipsos. (March 12, 2023). Share of consumers partaking in Dry January or Dry February in Canada in 2023, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1379054/dry-january-or-february-participation-canada-by-generation/
Ipsos. "Share of consumers partaking in Dry January or Dry February in Canada in 2023, by generation." Chart. March 12, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1379054/dry-january-or-february-participation-canada-by-generation/
Ipsos. (2023). Share of consumers partaking in Dry January or Dry February in Canada in 2023, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1379054/dry-january-or-february-participation-canada-by-generation/
Ipsos. "Share of Consumers Partaking in Dry January or Dry February in Canada in 2023, by Generation." Statista, Statista Inc., 12 Mar 2023, https://www.statista.com/statistics/1379054/dry-january-or-february-participation-canada-by-generation/
Ipsos, Share of consumers partaking in Dry January or Dry February in Canada in 2023, by generation Statista, https://www.statista.com/statistics/1379054/dry-january-or-february-participation-canada-by-generation/ (last visited December 21, 2024)
Share of consumers partaking in Dry January or Dry February in Canada in 2023, by generation [Graph], Ipsos, March 12, 2023. [Online]. Available: https://www.statista.com/statistics/1379054/dry-january-or-february-participation-canada-by-generation/
