Paid services accounted for 534.3 billion Japanese yen of the over-the-top (OTT) video streaming services market in Japan in 2021, while services based on advertising revenue accounted for 180.2 billion yen. It was forecast that paid services would continue to make up the lion's share of the market in the coming years, although services based on advertising revenue were forecast to grow more strongly than paid services. The OTT video streaming market was expected to reach a total size of almost 1.2 trillion yen by 2025.
Over-the-top (OTT) video streaming market size in Japan from 2019 to 2021 with a forecast until 2025, by business model
(in billion Japanese yen)
the over-the-top (OTT) market refers to OTT video streaming services; services that are primarily live-streaming services provided via smartphone apps are excluded; social networking services are excluded; video streaming services that are attached to broadcasting services and do not have a separate price setting are excluded
Supplementary notes
*Forecast.
100 Japanese yen equal 0.75 U.S. dollars or 0.69 euros as of April 2023.
Values have been rounded.
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AJA. (March 25, 2022). Over-the-top (OTT) video streaming market size in Japan from 2019 to 2021 with a forecast until 2025, by business model (in billion Japanese yen) [Graph]. In Statista. Retrieved December 16, 2024, from https://www.statista.com/statistics/1379023/japan-ott-market-size-by-business-model/
AJA. "Over-the-top (OTT) video streaming market size in Japan from 2019 to 2021 with a forecast until 2025, by business model (in billion Japanese yen)." Chart. March 25, 2022. Statista. Accessed December 16, 2024. https://www.statista.com/statistics/1379023/japan-ott-market-size-by-business-model/
AJA. (2022). Over-the-top (OTT) video streaming market size in Japan from 2019 to 2021 with a forecast until 2025, by business model (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 16, 2024. https://www.statista.com/statistics/1379023/japan-ott-market-size-by-business-model/
AJA. "Over-the-top (Ott) Video Streaming Market Size in Japan from 2019 to 2021 with a Forecast until 2025, by Business Model (in Billion Japanese Yen)." Statista, Statista Inc., 25 Mar 2022, https://www.statista.com/statistics/1379023/japan-ott-market-size-by-business-model/
AJA, Over-the-top (OTT) video streaming market size in Japan from 2019 to 2021 with a forecast until 2025, by business model (in billion Japanese yen) Statista, https://www.statista.com/statistics/1379023/japan-ott-market-size-by-business-model/ (last visited December 16, 2024)
Over-the-top (OTT) video streaming market size in Japan from 2019 to 2021 with a forecast until 2025, by business model (in billion Japanese yen) [Graph], AJA, March 25, 2022. [Online]. Available: https://www.statista.com/statistics/1379023/japan-ott-market-size-by-business-model/
