Share of online grocery shoppers Australia 2023, by generation

Published by Statista Research Department, Oct 18, 2023
In a survey conducted in 2023 among Australian online shoppers, Millennials were the most frequent online grocery shoppers across the generations in Australia, with around 57 percent of this generational group shopping for groceries online. Only 35 percent of Boomer respondents reported shopping for groceries online.

Share of shoppers buying groceries online in Australia in 2023, by generation

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Release date

October 2023

Region

Australia

Survey time period

June 14, 2023 to July 17, 2023

Number of respondents

1,012 respondents

Age group

18-75 years

Special properties

weighted by age, gender, and location

Method of interview

Online survey

Supplementary notes

Original survey question: thinking about the online payments or purchases that you have made in the past 6 months, which of these categories have you purchased?

Generational categorization:
- Gen Z - 18 to 25 years
- Gen Y (Millennials) - 26 to 41 years
- Gen X - 42 to 57 years
- Baby Boomers - 58 to 75 years

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