Leading fragrance brands among Gen Z in the U.S. 2024

Published by
D. Petruzzi,
Nov 15, 2024

In 2024, the leading fragrance brand among Gen Z consumers in the United States was Bath & Body Works, as stated by nearly 24 percent of participants in a survey. Sol de Janeiro ranked second, followed by Victoria's Secret.

Leading fragrance brands among Gen Z in the United States in 2024

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Release date

October 2024

Region

United States

Survey time period

August 12 to September 23, 2024

Number of respondents

approx. 13,515 in total*

Special properties

female teenagers

Supplementary notes

*The average age of total respondents was 15.8 years.
The share value is based on year-over-year basis points (BPS).

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