Leading hair care brands among Gen Z in the U.S. 2024

Published by
Dominique Petruzzi,
May 2, 2024
According to data from a survey recently conducted in the United States, the leading hair care brand among Gen Z Americans in that year was Amika, with nine percent of consumers choosing this brand. This was followed by brands Mielle, Olaplex, and SheaMoisture, all with a share of five percent.

Leading hair care brands among Gen Z in the United States in 2024

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Source

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Release date

April 2024

Region

United States

Survey time period

February 13 to March 27, 2024

Number of respondents

approx. 6,020 in total*

Special properties

female teenagers

Supplementary notes

*The average age of total respondents was 16.1 years.
The share value is based on year-over-year basis points (BPS).

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Gen Z and the beauty industry in the United StatesCosmetics industry in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorCosmetics in CanadaCosmetics industry
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