According to a survey conducted in December 2022 and January 2023, 42 percent of TV users in France prefer to watch free ad-supported content. In comparison, only 20 percent of consumers prefer to pay for an ad-free experience.
Preference towards ad-supported and cheaper versus ad-free, more expensive online television content among TV viewers in France as of January 2023
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Magnite. (March 21, 2023). Preference towards ad-supported and cheaper versus ad-free, more expensive online television content among TV viewers in France as of January 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1378991/preference-ad-free-vs-supported-online-tv-france/
Magnite. "Preference towards ad-supported and cheaper versus ad-free, more expensive online television content among TV viewers in France as of January 2023." Chart. March 21, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1378991/preference-ad-free-vs-supported-online-tv-france/
Magnite. (2023). Preference towards ad-supported and cheaper versus ad-free, more expensive online television content among TV viewers in France as of January 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1378991/preference-ad-free-vs-supported-online-tv-france/
Magnite. "Preference towards Ad-supported and Cheaper versus Ad-free, More Expensive Online Television Content among Tv Viewers in France as of January 2023." Statista, Statista Inc., 21 Mar 2023, https://www.statista.com/statistics/1378991/preference-ad-free-vs-supported-online-tv-france/
Magnite, Preference towards ad-supported and cheaper versus ad-free, more expensive online television content among TV viewers in France as of January 2023 Statista, https://www.statista.com/statistics/1378991/preference-ad-free-vs-supported-online-tv-france/ (last visited November 21, 2024)
Preference towards ad-supported and cheaper versus ad-free, more expensive online television content among TV viewers in France as of January 2023 [Graph], Magnite, March 21, 2023. [Online]. Available: https://www.statista.com/statistics/1378991/preference-ad-free-vs-supported-online-tv-france/
