In 2023, the share of BVOD/connected TV advertising spend in France is projected to reach 10 percent of the total TV ad spend shares. In 2022, traditional TV ad spend shares summed up to 92 percent of the total.
Distribution of TV advertising expenditure in France from 2014 to 2027, by type of TV
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GroupM. (June 1, 2022). Distribution of TV advertising expenditure in France from 2014 to 2027, by type of TV [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1378956/tv-advertising-expenditure-type-france/
GroupM. "Distribution of TV advertising expenditure in France from 2014 to 2027, by type of TV." Chart. June 1, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1378956/tv-advertising-expenditure-type-france/
GroupM. (2022). Distribution of TV advertising expenditure in France from 2014 to 2027, by type of TV. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1378956/tv-advertising-expenditure-type-france/
GroupM. "Distribution of Tv Advertising Expenditure in France from 2014 to 2027, by Type of Tv." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/1378956/tv-advertising-expenditure-type-france/
GroupM, Distribution of TV advertising expenditure in France from 2014 to 2027, by type of TV Statista, https://www.statista.com/statistics/1378956/tv-advertising-expenditure-type-france/ (last visited November 23, 2024)
Distribution of TV advertising expenditure in France from 2014 to 2027, by type of TV [Graph], GroupM, June 1, 2022. [Online]. Available: https://www.statista.com/statistics/1378956/tv-advertising-expenditure-type-france/