TV ad expenditure in France 2014-2027, by type

Published by Statista Research Department, Apr 3, 2024
In 2023, the share of BVOD/connected TV advertising spend in France is projected to reach 10 percent of the total TV ad spend shares. In 2022, traditional TV ad spend shares summed up to 92 percent of the total.

Distribution of TV advertising expenditure in France from 2014 to 2027, by type of TV

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Release date

June 2022

Region

France

Survey time period

2014 to 2021

Supplementary notes

* Forecast

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Statistics on " TV advertising in France "

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Overview

6

Market leaders

5

Digital video

5

Consumer insights

7

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Topics

TV advertising in FranceTelevision industry in EuropeTelevision consumption in FranceSocial media advertising and marketing in FranceAdvertising in France
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