According to a January 2023 study of iOS users in the United States, approximately 27 percent of all in-app spending on TikTok went into buying 65 coins. TikTok coins are a virtual in-app currency used to reward creators on the platform and buy marketing promotions for content. TikTok subscriptions corresponded to approximately 10 percent of all in-app spending among U.S. users in the examined period.
Share of TikTok in-app purchases among users in the United States as of January 2023
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Measure Protocol. (April 4, 2023). Share of TikTok in-app purchases among users in the United States as of January 2023 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1378938/us-tiktok-iap-share/
Measure Protocol. "Share of TikTok in-app purchases among users in the United States as of January 2023." Chart. April 4, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1378938/us-tiktok-iap-share/
Measure Protocol. (2023). Share of TikTok in-app purchases among users in the United States as of January 2023. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1378938/us-tiktok-iap-share/
Measure Protocol. "Share of Tiktok In-app Purchases among Users in The United States as of January 2023." Statista, Statista Inc., 4 Apr 2023, https://www.statista.com/statistics/1378938/us-tiktok-iap-share/
Measure Protocol, Share of TikTok in-app purchases among users in the United States as of January 2023 Statista, https://www.statista.com/statistics/1378938/us-tiktok-iap-share/ (last visited July 27, 2024)
Share of TikTok in-app purchases among users in the United States as of January 2023 [Graph], Measure Protocol, April 4, 2023. [Online]. Available: https://www.statista.com/statistics/1378938/us-tiktok-iap-share/
