Revolut and N26 were the most recognized neobank apps in Germany in 2024, according to Statista's Consumer Insights. Despite being a Berlin-based digital bank, N26 ranked second behind Revolut, with fewer than forty-four percent of respondents familiar with the app. Trade Republic followed as the third most-recognized neobanking app.
Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2024, by brand
The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"
The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.
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Statista. (October 17, 2024). Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2024, by brand [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/
Statista. "Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2024, by brand." Chart. October 17, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/
Statista. (2024). Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2024, by brand. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/
Statista. "Neobanking and Neobrokerage Awareness, Popularity, and Usage in Germany in 2024, by Brand." Statista, Statista Inc., 17 Oct 2024, https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/
Statista, Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2024, by brand Statista, https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/ (last visited December 21, 2024)
Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2024, by brand [Graph], Statista, October 17, 2024. [Online]. Available: https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/
