N26 was the most well-known neobank app in Germany in 2023, based on Statista's Global Consumer Survey. Despite bering a Berlin-based digital bank, only 41 percent of the respondents knew the app-based challenger bank. Out of these respondents, 34 percent had a positive opinion of N26, and 22 percent used it in the last 12 months.
Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2023, by brand
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Popularity
Usage
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The questions were phrased by the source as follows:
Awareness: "Do you know this brand, even if only by name? (multi-pick)"
Popularity: "When it comes to neobanking and neobrokerage, which of the following brands do you like? (multi-pick)"
Usage: "When it comes to neobanking and neobrokerage, which of the following brands have you used in the past 12 months? (multi-pick)"
The base for the questions about popularity and usage was respondents who knew the individual brand. More information on the methodology can be found here.
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Statista. (December 13, 2023). Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2023, by brand [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/
Statista. "Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2023, by brand." Chart. December 13, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/
Statista. (2023). Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2023, by brand. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/
Statista. "Neobanking and Neobrokerage Awareness, Popularity, and Usage in Germany in 2023, by Brand." Statista, Statista Inc., 13 Dec 2023, https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/
Statista, Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2023, by brand Statista, https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/ (last visited July 22, 2024)
Neobanking and neobrokerage awareness, popularity, and usage in Germany in 2023, by brand [Graph], Statista, December 13, 2023. [Online]. Available: https://www.statista.com/statistics/1378931/germany-neobank-neobrokerage-popularity-by-brand/