Leading TikTok keywords among U.S. Gen Z 2023

Published by Laura Ceci, Oct 18, 2023
According to a January 2023 study of iOS users in the United States, "how to..." keywords were the most searched terms on TikTok as of the examined period. The second most popular search term was "what is..." with an index value of 10. The third most popular keyword among Gen Z users in the United States was "curly hair..."

Most popular search queries among TikTok Generation Z users in the United States as of January 2023

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Release date

April 2023

Region

United States

Survey time period

January 2023

Number of respondents

1,000 respondents

Age group

16-25 years

Special properties

TikTok users, data concerning iOS device users, based on behavioral data and not-self reported survey data

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Overview

4

Benchmark

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Usage

8

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Instagram

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Snapchat

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TikTok

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Topics

Mobile social media usage in the United StatesSocial mediaSocial media usage in the United StatesMobile app usageMobile messenger and communication apps
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* For commercial use only

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For single users
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