TikTok influencers engagement rate in Malaysia 2023, by follower count

Published by
Amanda Siddharta,
Jul 13, 2023
As of June 2023, the engagement rate of TikTok influencers in Malaysia with a follower count between five thousand to ten thousand was at 40.58 percent, the highest compared to influencers with higher follower count. By comparison, the engagement rate of influencers with more than one million followers was at 18.52 percent.

Engagement rate of TikTok influencers in Malaysia as of June 2023, by follower count

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Release date

June 2023

Region

Malaysia

Survey time period

January 1 to June 14, 2023

Supplementary notes

Figures have been rounded.

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