In Portugal, the share of individuals who use instant messaging was of 70 percent in 2020, and of 82.5 percent in 2024. This figure places Portugal 3.3 percentage points above the average of the European Union.
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Everything on "Social media in Portugal" in one document: edited and divided into chapters, including detailed references.
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Overview
User demographics
User behavior
Social media use by enterprises
Meta
YouTube
Other social media platforms
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Professional Account
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