Leading digital retail media networks in Europe 2023, by market share
In 2023, Amazon held a staggering share of 54 percent of the digital retail media market in Europe, based on advertising revenue. The first domestic network in the ranking belonged to Zalando, an apparel and beauty retailer from Germany, at place three, with a market share of five percent. European digital retail media market was estimated at 11.6 billion U.S. dollars or 10.5 billion euros in 2023.
