Too high delivery costs are the main reason global shoppers abandon their cart when shopping on websites abroad, according to a 2022 survey. Half of respondents chose this reason for cross-border cart abandonment, while another 42 percent said delivery time was too long.
Leading reasons for cart abandonment when shopping online internationally in 2022
* Buyers who have shopped online in the past year and bought from a brand or retailer based outside of their country. Approximately 1,000 respondents per the following markets: U.S., Canada, UK, Germany, France, China, Japan, UAE, and Australia.
To answer the question posed on the survey, respondents could choose up to three reasons. This statistic only shows the five most chosen reasons.
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Global-e. (May 1, 2023). Leading reasons for cart abandonment when shopping online internationally in 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1378752/cross-border-e-commerce-cart-abandonment-reasons/
Global-e. "Leading reasons for cart abandonment when shopping online internationally in 2022." Chart. May 1, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1378752/cross-border-e-commerce-cart-abandonment-reasons/
Global-e. (2023). Leading reasons for cart abandonment when shopping online internationally in 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1378752/cross-border-e-commerce-cart-abandonment-reasons/
Global-e. "Leading Reasons for Cart Abandonment When Shopping Online Internationally in 2022." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/1378752/cross-border-e-commerce-cart-abandonment-reasons/
Global-e, Leading reasons for cart abandonment when shopping online internationally in 2022 Statista, https://www.statista.com/statistics/1378752/cross-border-e-commerce-cart-abandonment-reasons/ (last visited December 30, 2024)
Leading reasons for cart abandonment when shopping online internationally in 2022 [Graph], Global-e, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/1378752/cross-border-e-commerce-cart-abandonment-reasons/
