A survey conducted in 2023 showed that online purchases between 25 and 49 euros were the most common among global cross-border shoppers. Up to 25 percent of respondents reported their most recent cross-border order to be valued in this cost range. Only six percent of buyers had purchased cross-border for 200 euros or more.
Average value per order of cross-border online purchases in 2023
Cost range in euros
Share of respondents
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value of most recent purchase; online shoppers who bought goods online at least once in the last three months and made a cross-border online purchase in the last year
Method of interview
Online survey
Supplementary notes
Sample size between 100 to 1,000 respondents per country.
Figures exclude the following answer: "Do not know".
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IPC. (January 18, 2024). Average value per order of cross-border online purchases in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1378745/cross-border-online-purchase-value-per-order/
IPC. "Average value per order of cross-border online purchases in 2023." Chart. January 18, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1378745/cross-border-online-purchase-value-per-order/
IPC. (2024). Average value per order of cross-border online purchases in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1378745/cross-border-online-purchase-value-per-order/
IPC. "Average Value per Order of Cross-border Online Purchases in 2023." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/1378745/cross-border-online-purchase-value-per-order/
IPC, Average value per order of cross-border online purchases in 2023 Statista, https://www.statista.com/statistics/1378745/cross-border-online-purchase-value-per-order/ (last visited August 25, 2024)
Average value per order of cross-border online purchases in 2023 [Graph], IPC, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/1378745/cross-border-online-purchase-value-per-order/