According to a 2022 survey conducted among Gen Z members across six Southeast Asian countries, around 75 percent of respondents stated that they were aware of the Korean brand Samsung Electronics. This made it the Korean brand with the most brand awareness among this group, followed by food manufacturer Samyang and LG Electronics.
South Korean brands with highest brand awareness among Generation Z in Southeast Asia as of September 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
dataSpring. (March 22, 2023). South Korean brands with highest brand awareness among Generation Z in Southeast Asia as of September 2022 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1378711/south-korea-korean-brand-awareness-sea-gen-z/
dataSpring. "South Korean brands with highest brand awareness among Generation Z in Southeast Asia as of September 2022." Chart. March 22, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1378711/south-korea-korean-brand-awareness-sea-gen-z/
dataSpring. (2023). South Korean brands with highest brand awareness among Generation Z in Southeast Asia as of September 2022. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1378711/south-korea-korean-brand-awareness-sea-gen-z/
dataSpring. "South Korean Brands with Highest Brand Awareness among Generation Z in Southeast Asia as of September 2022." Statista, Statista Inc., 22 Mar 2023, https://www.statista.com/statistics/1378711/south-korea-korean-brand-awareness-sea-gen-z/
dataSpring, South Korean brands with highest brand awareness among Generation Z in Southeast Asia as of September 2022 Statista, https://www.statista.com/statistics/1378711/south-korea-korean-brand-awareness-sea-gen-z/ (last visited July 03, 2024)
South Korean brands with highest brand awareness among Generation Z in Southeast Asia as of September 2022 [Graph], dataSpring, March 22, 2023. [Online]. Available: https://www.statista.com/statistics/1378711/south-korea-korean-brand-awareness-sea-gen-z/