Main Korean brands used by Gen Z in Southeast Asia 2022

Published by Statista Research Department, Apr 18, 2023
According to a 2022 survey conducted among Gen Z members across six Southeast Asian countries, around 69 percent of respondents stated that they had bought products from Samsung Electronics. This made it the most popular Korean brand among this group in terms of purchases, followed by food manufacturer Samyang and LG Electronics.

Leading South Korean brands among purchases by Generation Z in Southeast Asia as of September 2022

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Release date

March 2023

Region

Indonesia, South Korea, Malaysia, Philippines, Singapore, Vietnam, Thailand

Survey time period

August 29 to September 4, 2022

Number of respondents

1,908 Gen Z members

Age group

15-29 years

Method of interview

Online panel

Supplementary notes

Survey held across the following six countries: the Philippines, Singapore, Malaysia, Vietnam, Indonesia, and Thailand.

Original question: "Please select all Korean brands you are aware of/ have ever purchased/used."

Multiple answers were acceptable.

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