Sex toys: interest by country 2022

In 2022, Denmark ranked first as the country that was most interested in sex toys, based on online searches. That same year, Sweden and the United States ranked second and third, respectively.

Global interest in sex toys by country in 2022, by number of online searches

Characteristic	Number of online searches*
Denmark	118
Sweden	115
United States	104
United Kingdom	96
Netherlands	88
Russia	87
Bulgaria	86
Italy	84
Australia	82
Norway	76
Romania	76
Malta	75
Croatia	74
France	74
Finland	73
Switzerland	73
Greece	71
Ireland	71
Austria	67
Armenia	65
Marshall Islands	65
Germany	65
Portugal	64
Latvia	64
Mauritius	62
Hungary	61
Canada	59
Belgium	59
Ukraine	57
New Zealand	57
Poland	57
Costa Rica	56
Slovenia	56
Singapore	55
Lithuania	54
Grenada	54
Trinidad and Tobago	54
Iceland	54
Slovakia	53
Spain	53
Luxembourg	53
Serbia	52
Japan	52
Cyprus	51
Estonia	50
San Marino	50
Mexico	50
Solomon Islands	50
Bahamas	50
Panama	50
Brunei	50
Belarus	49
Chile	48
Suriname	48
Turkey	47
Barbados	47
Israel	47
Czech Republic	47
Brazil	47
Antigua and Barbuda	46
Bosnia and Herzegovina	46
Honduras	46
El Salvador	44
Guyana	44
Saint Kitts & Nevis	43
Kazakhstan	43
St. Vincent & Grenadines	43
Belize	43
Malaysia	43
Colombia	42
Argentina	42
Maldives	42
Algeria	42
Nicaragua	42
Jamaica	41
Uruguay	41
Guatemala	41
Moldova	41
South Korea	40
Indonesia	40
Peru	40
Ecuador	39
United Arab Emirates	39
Saint Lucia	39
Dominica	38
North Macedonia	38
Georgia	37
China	37
Myanmar	36
Seychelles	36
Thailand	36
Qatar	34
Tunisia	34
Liechtenstein	33
Dominican Republic	32
Philippines	31
Namibia	30
Paraguay	30
Kyrgyzstan	30
Timor-Leste	30
Sri Lanka	29
South Africa	29
Turkmenistan	28
Venezuela	28
Bolivia	28
Andorra	27
Saudi Arabia	27
Lebanon	27
Bahrain	26
Iraq	25
Gabon	24
Kuwait	24
Albania	23
Jordan	21
Montenegro	21
Somalia	21
Djibouti	20
Tajikistan	20
Cambodia	19
Mongolia	19
Monaco	19
Tanzania	18
Mozambique	17
Azerbaijan	17
Uzbekistan	15
Pakistan	12
Vietnam	12
Morocco	12
Cabo Verde	11
Nepal	10
Botswana	10
Haiti	10
Guinea	10
Madagascar	10
Oman	10
Egypt	10
Libya	9
Ghana	8
Senegal	8
Bangladesh	8
India	8
Congo	7
Lesotho	6
Benin	6
Zambia	6
Afghanistan	5
Laos	4
Côte d’Ivoire	4
Bhutan	4
Papua New Guinea	4
Kenya	4
Togo	4
Zimbabwe	3
Uganda	3
Niger	3
Vanuatu	3
Mauritania	3
Sao Tome & Principe	3
Cameroon	3
Yemen	3
Ethiopia	3
Gambia	2
Mali	2
Angola	2
Fiji	2
Burundi	2
Malawi	2
Rwanda	1
Liberia	1
DR Congo	1
Comoros	1
Nigeria	1
Burkina Faso	1
Chad	1

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Release date

November 2022

More information

Region

Worldwide

Survey time period

2022

Supplementary notes

*Number of searches per 1,000 internet users.
The source specifies that 300,981 data points and 44 different sex toy search queries were used to compile the ranking.
The data was weighted based on the number of internet users in each country.

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