South Korea: album goods distribution by type 2022

Among 50 albums released by Korean artists between January 2021 and September 2022, over 34 percent included six or more general goods. Around 30 percent of them also included an additional three randomized goods. On average, an album included 4.9 general goods and 2.9 randomized goods for a total of 7.8 goods per album. It is standard for K-pop albums to include various goods such as photo cards and posters, which incentivizes fans to buy and collect albums.

Distribution of the number of goods included in music albums in South Korea from 2021 to September 2022, by type of good

Characteristic	General goods**	Randomized goods***
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Release date

March 2023

More information

Region

South Korea

Survey time period

October 31 to November 4, 2022

Number of respondents

50 Korean music albums*

Special properties

albums released by Korean artists between January 2021 and September 2022

Supplementary notes

* Analysis was conducted on 50 music albums released between January 2021 and September 2022 by the following Korean artists: BTS, TXT, LE SSERAFIM, SEVENTEEN, ENHYPEN, EXO, NCT, aespa, TWICE, GOT7, NMIXX, BLACKPINK, TREASURE, MONSTA X, IVE, Kep1er, ASTRO, ATEEZ, Lim Young-woong, and Kim Ho-joong.

** General goods are items that are guaranteed to be included in the album.

*** Randomized goods are item types that are guaranteed to be included in the album, such as photocards, where the exact version received by any given consumer is randomized. Out of 50 possible photocards, an album may include any two of the available ones without knowing which ones they will be.

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