The source forecast that, in 2024, TV advertising spending in Peru will account for approximately 36 percent of the South American country's total ad expenditure. The share was projected to decline to 31 percent by 2027. Meanwhile, digital ad's share in the Peruvian total ad expenditure was projected to surpass 50 percent by 2027.
TV advertising as a percentage of total ad revenues in Peru from 2023 to 2027
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Statista. (May 29, 2024). TV advertising as a percentage of total ad revenues in Peru from 2023 to 2027 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1378637/share-tv-ad-spend-peru/
Statista. "TV advertising as a percentage of total ad revenues in Peru from 2023 to 2027." Chart. May 29, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1378637/share-tv-ad-spend-peru/
Statista. (2024). TV advertising as a percentage of total ad revenues in Peru from 2023 to 2027. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1378637/share-tv-ad-spend-peru/
Statista. "Tv Advertising as a Percentage of Total Ad Revenues in Peru from 2023 to 2027." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/1378637/share-tv-ad-spend-peru/
Statista, TV advertising as a percentage of total ad revenues in Peru from 2023 to 2027 Statista, https://www.statista.com/statistics/1378637/share-tv-ad-spend-peru/ (last visited November 21, 2024)
TV advertising as a percentage of total ad revenues in Peru from 2023 to 2027 [Graph], Statista, May 29, 2024. [Online]. Available: https://www.statista.com/statistics/1378637/share-tv-ad-spend-peru/