Amazon marketplaces are not equally successful when it comes to online advertising campaigns. Sponsored display on the U.S. platform usually get higher conversion rates, a study revealed. In 2022, sponsored display ads on Amazon.com had a 6.9 percent median conversion rate, up from the previous year. The UK platform followed at 5.5 percent. In turn, Amazon.es had the lowest conversion rate at 2.9 percent in 2022.
Median conversion rate of sponsored display on Amazon in 2021 and 2022, by marketplace
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Median conversion rate of sponsored display on Amazon in 2021 and 2022, by marketplace
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The conversion rate is calculated as the total number of conversions divided by the total number of clicks attributed to the advertising campaigns in question. It is expressed as a percentage. Median values are not average, therefore exclude outliers.
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Perpetua Labs Limited. (March 31, 2023). Median conversion rate of sponsored display on Amazon in 2021 and 2022, by marketplace [Graph]. In Statista. Retrieved February 21, 2025, from https://www.statista.com/statistics/1378564/sponsored-display-conversion-rate-on-amazon-by-marketplace/
Perpetua Labs Limited. "Median conversion rate of sponsored display on Amazon in 2021 and 2022, by marketplace." Chart. March 31, 2023. Statista. Accessed February 21, 2025. https://www.statista.com/statistics/1378564/sponsored-display-conversion-rate-on-amazon-by-marketplace/
Perpetua Labs Limited. (2023). Median conversion rate of sponsored display on Amazon in 2021 and 2022, by marketplace. Statista. Statista Inc.. Accessed: February 21, 2025. https://www.statista.com/statistics/1378564/sponsored-display-conversion-rate-on-amazon-by-marketplace/
Perpetua Labs Limited. "Median Conversion Rate of Sponsored Display on Amazon in 2021 and 2022, by Marketplace." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1378564/sponsored-display-conversion-rate-on-amazon-by-marketplace/
Perpetua Labs Limited, Median conversion rate of sponsored display on Amazon in 2021 and 2022, by marketplace Statista, https://www.statista.com/statistics/1378564/sponsored-display-conversion-rate-on-amazon-by-marketplace/ (last visited February 21, 2025)
Median conversion rate of sponsored display on Amazon in 2021 and 2022, by marketplace [Graph], Perpetua Labs Limited, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1378564/sponsored-display-conversion-rate-on-amazon-by-marketplace/
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