Driven by advertising campaigns, millions of online visitors click on sponsored display on Amazon marketplaces. In the last quarter of 2022, median conversion rates were higher on U.S. and UK platforms, with 6.4 and 6.6 percent, respectively. Between 2020 and 2022, conversion rates increased on all Amazon marketplaces, with Spain registering the lowest figures in the last quarter of 2022 (3.3 percent).
Median conversion rate of sponsored display on Amazon from 1st quarter 2021 to 4th quarter 2022, by marketplace
Characteristic
United Kingdom
United States
Germany
Canada
France
Italy
Spain
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The conversion rate is calculated as the total number of conversions divided by the total number of clicks attributed to the advertising campaigns in question. It is expressed as a percentage. Median values are not average, therefore exclude outliers.
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Perpetua Labs Limited. (March 31, 2023). Median conversion rate of sponsored display on Amazon from 1st quarter 2021 to 4th quarter 2022, by marketplace [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1378560/amazon-sponsored-display-quarterly-conversion-rate-by-marketplace/
Perpetua Labs Limited. "Median conversion rate of sponsored display on Amazon from 1st quarter 2021 to 4th quarter 2022, by marketplace." Chart. March 31, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1378560/amazon-sponsored-display-quarterly-conversion-rate-by-marketplace/
Perpetua Labs Limited. (2023). Median conversion rate of sponsored display on Amazon from 1st quarter 2021 to 4th quarter 2022, by marketplace. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1378560/amazon-sponsored-display-quarterly-conversion-rate-by-marketplace/
Perpetua Labs Limited. "Median Conversion Rate of Sponsored Display on Amazon from 1st Quarter 2021 to 4th Quarter 2022, by Marketplace." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1378560/amazon-sponsored-display-quarterly-conversion-rate-by-marketplace/
Perpetua Labs Limited, Median conversion rate of sponsored display on Amazon from 1st quarter 2021 to 4th quarter 2022, by marketplace Statista, https://www.statista.com/statistics/1378560/amazon-sponsored-display-quarterly-conversion-rate-by-marketplace/ (last visited July 22, 2024)
Median conversion rate of sponsored display on Amazon from 1st quarter 2021 to 4th quarter 2022, by marketplace [Graph], Perpetua Labs Limited, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1378560/amazon-sponsored-display-quarterly-conversion-rate-by-marketplace/