Change in Amazon Prime Day sponsored ads sales in the UK 2019-2022

Published by Daniela Coppola, Feb 12, 2024
In 2022, sponsored ads shown on amazon.co.uk led to outstanding growth sales during Prime Day. That year, attributed sales grew by 283 percent on Amazon's UK platform, compared to the preceding 14 days to Prime Day. This represents an increase from the 157 percent growth registered the previous year. Prime Early access sale, the additional sale action promoted by Amazon during fall season, saw attributed sales grow by 157 percent in 2022.

Percentage growth of Amazon Prime Day sales from sponsored ads on amazon.co.uk from 2019 to 2022

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Release date

March 2023

Region

United Kingdom

Survey time period

2019 to 2022

Special properties

includes sponsored products, brands, and display

Supplementary notes

Shopping period dates :
Prime Day 2019: July 15 and 16, 2019,
Prime Day 2020: October 13 and 14, 2020,
Prime Day 2021: June 21 and 22, 2021,
Prime Day 2022: July 12 and 13, 2022,
Prime Early Access Sale 2022: October 12 and 13, 2022.

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Topics

Amazon Prime DayE-commerce worldwideAmazonAmazon PrimeAmazon Prime Video
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