Change in Amazon Prime Day sponsored ads sales in Germany 2019-2022

Published by Daniela Coppola, Feb 12, 2024
In 2021, sales from sponsored ads experienced outstanding growth on amazon.de during Prime Day. That year, attributed sales grew by 502 percent, compared to the previous 14 days. In turn, sponsored ads displayed during Prime Days on July 12 and 13, 2022 registered a sales growth of 298 percent on the German marketplace of Amazon.

Percentage growth of Amazon Prime Day sales from sponsored ads on amazon.de from 2019 to 2022

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Release date

March 2023

Region

Germany

Survey time period

2019 to 2022

Special properties

includes sponsored products, brands, and display

Supplementary notes

Shopping period dates :
Prime Day 2019: July 15 and 16, 2019,
Prime Day 2020: October 13 and 14, 2020,
Prime Day 2021: June 21 and 22, 2021,
Prime Day 2022: July 12 and 13, 2022,
Prime Early Access Sale 2022: October 12 and 13, 2022.

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Amazon Prime DayE-commerce worldwideAmazonAmazon PrimeAmazon Prime Video
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