During a survey carried out among advertising professionals in Europe in early 2023, 28 percent of respondents stated that fast-moving consumer goods (FMCG) and CPG (consumer packaged goods) companies showed the greatest concern for brand safety. Healthcare companies ranked second, named by 14 percent of respondents.
Industry verticals showing greatest concern for brand safety to advertising professionals in Europe as of February 2023
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IAB Europe. (March 15, 2023). Industry verticals showing greatest concern for brand safety to advertising professionals in Europe as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1378534/industry-concern-brand-safety-europe/
IAB Europe. "Industry verticals showing greatest concern for brand safety to advertising professionals in Europe as of February 2023." Chart. March 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1378534/industry-concern-brand-safety-europe/
IAB Europe. (2023). Industry verticals showing greatest concern for brand safety to advertising professionals in Europe as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1378534/industry-concern-brand-safety-europe/
IAB Europe. "Industry Verticals Showing Greatest Concern for Brand Safety to Advertising Professionals in Europe as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1378534/industry-concern-brand-safety-europe/
IAB Europe, Industry verticals showing greatest concern for brand safety to advertising professionals in Europe as of February 2023 Statista, https://www.statista.com/statistics/1378534/industry-concern-brand-safety-europe/ (last visited December 22, 2024)
Industry verticals showing greatest concern for brand safety to advertising professionals in Europe as of February 2023 [Graph], IAB Europe, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1378534/industry-concern-brand-safety-europe/
