During a survey carried out among advertising professionals in Europe in early 2023, 29 percent of respondents stated their companies used verification partners to ensure brand safety; 25 percent cited exclusion lists, while eight percent mentioned inclusion lists.
Tools used to ensure brand safety according to advertising professionals in Europe as of February 2023
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IAB Europe. (March 15, 2023). Tools used to ensure brand safety according to advertising professionals in Europe as of February 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1378532/tools-brand-safety-europe/
IAB Europe. "Tools used to ensure brand safety according to advertising professionals in Europe as of February 2023." Chart. March 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1378532/tools-brand-safety-europe/
IAB Europe. (2023). Tools used to ensure brand safety according to advertising professionals in Europe as of February 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1378532/tools-brand-safety-europe/
IAB Europe. "Tools Used to Ensure Brand Safety According to Advertising Professionals in Europe as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1378532/tools-brand-safety-europe/
IAB Europe, Tools used to ensure brand safety according to advertising professionals in Europe as of February 2023 Statista, https://www.statista.com/statistics/1378532/tools-brand-safety-europe/ (last visited December 22, 2024)
Tools used to ensure brand safety according to advertising professionals in Europe as of February 2023 [Graph], IAB Europe, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1378532/tools-brand-safety-europe/
