According to a survey conducted in Japan in February 2023, about one-third of all respondents stated their interest to buy from the Chinese fast fashion online retailer SHEIN. The demographic with the highest desire to use the store were female teenagers, of whom almost 46 percent reported a strong intent. In general, female consumers were more inclined to use SHEIN.
The private company headquartered in Guangzhou specializes in low priced clothes that are produced domestically, primarily for an international market.
Desire to buy at Chinese fashion retailer SHEIN among Japanese consumers as of February 2023, by age and gender
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LINE Research. (February 20, 2023). Desire to buy at Chinese fashion retailer SHEIN among Japanese consumers as of February 2023, by age and gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1378528/japan-shein-purchase-desire-by-age-and-gender/
LINE Research. "Desire to buy at Chinese fashion retailer SHEIN among Japanese consumers as of February 2023, by age and gender." Chart. February 20, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1378528/japan-shein-purchase-desire-by-age-and-gender/
LINE Research. (2023). Desire to buy at Chinese fashion retailer SHEIN among Japanese consumers as of February 2023, by age and gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1378528/japan-shein-purchase-desire-by-age-and-gender/
LINE Research. "Desire to Buy at Chinese Fashion Retailer Shein among Japanese Consumers as of February 2023, by Age and Gender." Statista, Statista Inc., 20 Feb 2023, https://www.statista.com/statistics/1378528/japan-shein-purchase-desire-by-age-and-gender/
LINE Research, Desire to buy at Chinese fashion retailer SHEIN among Japanese consumers as of February 2023, by age and gender Statista, https://www.statista.com/statistics/1378528/japan-shein-purchase-desire-by-age-and-gender/ (last visited December 22, 2024)
Desire to buy at Chinese fashion retailer SHEIN among Japanese consumers as of February 2023, by age and gender [Graph], LINE Research, February 20, 2023. [Online]. Available: https://www.statista.com/statistics/1378528/japan-shein-purchase-desire-by-age-and-gender/
