Advertising expenditure fluctuated in the observed period, depending on the format. In 2022, the format with the highest advertising expenditure in Slovakia was nonvideo display. It amounted to over 68 million euros that year. This advertising format includes in-stream video ads, in-stream banner overlays, in-banner video ads, and others. Second-placed paid for search advertising with a spending of over 41 million euros, followed by video display ads with expenses of 39.4 million euros.
Expenditure on online advertising in Slovakia from 2020 to 2022, by format
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2022
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IAB Slovakia. (February 27, 2023). Expenditure on online advertising in Slovakia from 2020 to 2022, by format (in million euros) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1378517/slovakia-online-advertising-spending-by-format/
IAB Slovakia. "Expenditure on online advertising in Slovakia from 2020 to 2022, by format (in million euros)." Chart. February 27, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1378517/slovakia-online-advertising-spending-by-format/
IAB Slovakia. (2023). Expenditure on online advertising in Slovakia from 2020 to 2022, by format (in million euros). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1378517/slovakia-online-advertising-spending-by-format/
IAB Slovakia. "Expenditure on Online Advertising in Slovakia from 2020 to 2022, by Format (in Million Euros)." Statista, Statista Inc., 27 Feb 2023, https://www.statista.com/statistics/1378517/slovakia-online-advertising-spending-by-format/
IAB Slovakia, Expenditure on online advertising in Slovakia from 2020 to 2022, by format (in million euros) Statista, https://www.statista.com/statistics/1378517/slovakia-online-advertising-spending-by-format/ (last visited July 22, 2024)
Expenditure on online advertising in Slovakia from 2020 to 2022, by format (in million euros) [Graph], IAB Slovakia, February 27, 2023. [Online]. Available: https://www.statista.com/statistics/1378517/slovakia-online-advertising-spending-by-format/