The size of the over-the-top (OTT) video streaming market in Japan was estimated at 715.1 billion Japanese yen in 2021, which was an increase of about 23 percent compared to the previous year. The market was expected to reach almost 1.2 trillion yen by 2025. A breakdown by business model shows that paid services made up the lion's share of the market and were forecast to continue doing so in the coming years, although services based on advertising revenue were forecast to grow more strongly than paid services.
Over-the-top (OTT) video streaming market size in Japan from 2019 to 2021 with a forecast until 2025
(in billion Japanese yen)
the over-the-top (OTT) market refers to OTT video streaming services; services that are primarily live-streaming services provided via smartphone apps are excluded; social networking services are excluded; video streaming services that are attached to broadcasting services and do not have a separate price setting are excluded
Supplementary notes
*Forecast.
100 Japanese yen equal 0.75 U.S. dollars or 0.69 euros as of April 2023.
Values have been rounded.
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AJA. (March 25, 2022). Over-the-top (OTT) video streaming market size in Japan from 2019 to 2021 with a forecast until 2025 (in billion Japanese yen) [Graph]. In Statista. Retrieved December 15, 2024, from https://www.statista.com/statistics/1378453/japan-ott-market-size/
AJA. "Over-the-top (OTT) video streaming market size in Japan from 2019 to 2021 with a forecast until 2025 (in billion Japanese yen)." Chart. March 25, 2022. Statista. Accessed December 15, 2024. https://www.statista.com/statistics/1378453/japan-ott-market-size/
AJA. (2022). Over-the-top (OTT) video streaming market size in Japan from 2019 to 2021 with a forecast until 2025 (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 15, 2024. https://www.statista.com/statistics/1378453/japan-ott-market-size/
AJA. "Over-the-top (Ott) Video Streaming Market Size in Japan from 2019 to 2021 with a Forecast until 2025 (in Billion Japanese Yen)." Statista, Statista Inc., 25 Mar 2022, https://www.statista.com/statistics/1378453/japan-ott-market-size/
AJA, Over-the-top (OTT) video streaming market size in Japan from 2019 to 2021 with a forecast until 2025 (in billion Japanese yen) Statista, https://www.statista.com/statistics/1378453/japan-ott-market-size/ (last visited December 15, 2024)
Over-the-top (OTT) video streaming market size in Japan from 2019 to 2021 with a forecast until 2025 (in billion Japanese yen) [Graph], AJA, March 25, 2022. [Online]. Available: https://www.statista.com/statistics/1378453/japan-ott-market-size/
