Leading reasons to eat okonomiyaki at home in Japan 2022

According to a survey on okonomiyaki consumption in Japan in April 2022, the leading reason why consumers prepared the dish at home was that they appreciated its taste, with over 51 percent of respondents. The simplicity of the recipe and the possibility of enjoying it with family and friends were other commonly named reasons.
Often dubbed "Japanese pancake", okonomiyaki is a savory dish traditionally prepared by cooking a mixture of cabbage and wheat flour batter on an iron griddle. Other ingredients of liking may be added to the batter or on top. The top is usually finished with okonomiyaki sauce, seaweed flakes, and bonito flakes. As the dish is highly customizable, many regional styles and variations exist.