In 2022, sponsored ads shown on amazon.ca during Black Friday and Cyber Monday contributed to a sales growth of 164 percent, compared to the average sales value registered in the preceding 14 days. This represented a four-year peak. In turn, attributed sales grew the least in 2021, registering a percentage growth of just 57 percent.
Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.ca from 2019 to 2022
includes sponsored products, sponsored brands, and sponsored display
Supplementary notes
Shopping period dates:
Black Friday/Cyber Monday 2019: November 29, 2019 and December 2, 2019
Black Friday/Cyber Monday 2020: November 27, 2020 and November 30, 2020
Black Friday/Cyber Monday 2021: November 26, 2021 and November 29, 2021
Black Friday/Cyber Monday 2022: November 25, 2022 and November 28, 2022.
Sales of the peaking season compared with the preceding 14-day period.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Perpetua Labs Limited. (March 31, 2023). Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.ca from 2019 to 2022 [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1378425/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-canada/
Perpetua Labs Limited. "Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.ca from 2019 to 2022." Chart. March 31, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1378425/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-canada/
Perpetua Labs Limited. (2023). Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.ca from 2019 to 2022. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1378425/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-canada/
Perpetua Labs Limited. "Change in Attributed Sales Growth of Sponsored Ads during Black Friday and Cyber Monday on Amazon.Ca from 2019 to 2022." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1378425/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-canada/
Perpetua Labs Limited, Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.ca from 2019 to 2022 Statista, https://www.statista.com/statistics/1378425/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-canada/ (last visited October 02, 2024)
Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.ca from 2019 to 2022 [Graph], Perpetua Labs Limited, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1378425/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-canada/