In 2022, sponsored ads shown on amazon.de during Black Friday and Cyber Monday contributed to a sales growth of 81 percent, compared to the average sales value registered in the preceding 14 days. Attributed ad sales increased the most in 2021, with a 133 percent growth.
Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.de from 2019 to 2022
includes sponsored products, sponsored brands, and sponsored display
Supplementary notes
Shopping period dates:
Black Friday/Cyber Monday 2019: November 29, 2019 and December 2, 2019
Black Friday/Cyber Monday 2020: November 27, 2020 and November 30, 2020
Black Friday/Cyber Monday 2021: November 26, 2021 and November 29, 2021
Black Friday/Cyber Monday 2022: November 25, 2022 and November 28, 2022.
Sales of the peaking season compared with the preceding 14-day period.
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Perpetua Labs Limited. (March 31, 2023). Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.de from 2019 to 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1378360/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-germany/
Perpetua Labs Limited. "Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.de from 2019 to 2022." Chart. March 31, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1378360/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-germany/
Perpetua Labs Limited. (2023). Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.de from 2019 to 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1378360/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-germany/
Perpetua Labs Limited. "Change in Attributed Sales Growth of Sponsored Ads during Black Friday and Cyber Monday on Amazon.De from 2019 to 2022." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1378360/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-germany/
Perpetua Labs Limited, Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.de from 2019 to 2022 Statista, https://www.statista.com/statistics/1378360/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-germany/ (last visited January 08, 2025)
Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.de from 2019 to 2022 [Graph], Perpetua Labs Limited, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1378360/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-germany/
