In 2022, sponsored ads shown on amazon.co.uk during Black Friday and Cyber Monday contributed to a sales growth of 74 percent compared with the average sales value registered in the preceding 14 days. Attributed ad sales grew the most in 2019 (114 percent up), before declining to 79 percent growth in 2020.
Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.co.uk from 2019 to 2022
includes sponsored products, sponsored brands, sponsored display
Supplementary notes
Shopping period dates :
Black Friday/Cyber Monday 2019: November 29, 2019 and December 2, 2019
Black Friday/Cyber Monday 2020: November 27, 2020 and November 30, 2020
Black Friday/Cyber Monday 2021: November 26, 2021 and November 29, 2021
Black Friday/Cyber Monday 2022: November 25, 2022 and November 28, 2022.
Sales of the peak season compared with the preceding 14-day period.
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Perpetua Labs Limited. (March 31, 2023). Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.co.uk from 2019 to 2022 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1378348/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-uk/
Perpetua Labs Limited. "Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.co.uk from 2019 to 2022." Chart. March 31, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1378348/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-uk/
Perpetua Labs Limited. (2023). Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.co.uk from 2019 to 2022. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1378348/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-uk/
Perpetua Labs Limited. "Change in Attributed Sales Growth of Sponsored Ads during Black Friday and Cyber Monday on Amazon.Co.Uk from 2019 to 2022." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1378348/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-uk/
Perpetua Labs Limited, Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.co.uk from 2019 to 2022 Statista, https://www.statista.com/statistics/1378348/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-uk/ (last visited December 22, 2024)
Change in attributed sales growth of sponsored ads during Black Friday and Cyber Monday on amazon.co.uk from 2019 to 2022 [Graph], Perpetua Labs Limited, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1378348/amazon-black-friday-cyber-monday-sponsored-ads-sales-growth-uk/
