Marketing budgets in the UK 2022-2023, by platform

Published by Statista Research Department, Jul 22, 2024
During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, respondents reported that, on average, their companies spent 48.7 percent of their marketing budget on digital marketing activities in 2023. In 2022, the respective share was roughly 51 percent.

Distribution of marketing budgets in the United Kingdom in 2022 and 2023, by platform

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Release date

March 2023

Region

United Kingdom

Survey time period

January 10 to February 1, 2023

Number of respondents

143*

Special properties

marketing leaders from for-profit companies

Method of interview

Email survey

Supplementary notes

* Sample size provided refers only to the 2023 survey.
Figures preceding 2023 were retrieved from earlier publications.

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