Most used toothpaste brands in Indonesia 2023

Published by Hanadian Nurhayati-Wolff, Aug 9, 2024
According to a survey conducted in March 2023, it was revealed that among toothpaste consumers in Indonesia, almost 92 percent of respondents stated that they had used Pepsodent in the last year. It was followed by Ciptadent and CloseUp, with a share of roughly 40 percent and 33.6 percent, respectively.

Most used toothpaste brands in the last year in Indonesia as of March 2023

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Release date

March 2023

Region

Indonesia

Survey time period

March 9 to 17, 2023

Number of respondents

693 respondents

Age group

17 years and above

Method of interview

Computer-assisted web interviews (CAWI)

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