In 2022, there was a noticeable difference in what is considered an acceptable sustainability premium, depending on income level. Globally, consumers earning less than 60,000 euros a year said they would be willing to pay roughly 22 percent more on average for sustainable alternatives to regular products and services. In contrast, the average high-income consumer, earning 150,000 euros or more annually, was willing to pay a premium of nearly 40 percent on sustainable alternatives.
Average sustainability premium consumers would consider acceptable and be willing to pay worldwide in 2022, by income level
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Average accepted sustainability premium
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* Global set of consumers from 19 countries.
The source asked respondents that would pay more for an environmentally sustainable products and services, how much more they would consider to be acceptable.
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Simon-Kucher & Partners. (September 30, 2022). Average sustainability premium consumers would consider acceptable and be willing to pay worldwide in 2022, by income level [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1378215/sustainability-premium-considered-acceptable-by-income/
Simon-Kucher & Partners. "Average sustainability premium consumers would consider acceptable and be willing to pay worldwide in 2022, by income level." Chart. September 30, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1378215/sustainability-premium-considered-acceptable-by-income/
Simon-Kucher & Partners. (2022). Average sustainability premium consumers would consider acceptable and be willing to pay worldwide in 2022, by income level. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1378215/sustainability-premium-considered-acceptable-by-income/
Simon-Kucher & Partners. "Average Sustainability Premium Consumers Would Consider Acceptable and Be Willing to Pay Worldwide in 2022, by Income Level." Statista, Statista Inc., 30 Sep 2022, https://www.statista.com/statistics/1378215/sustainability-premium-considered-acceptable-by-income/
Simon-Kucher & Partners, Average sustainability premium consumers would consider acceptable and be willing to pay worldwide in 2022, by income level Statista, https://www.statista.com/statistics/1378215/sustainability-premium-considered-acceptable-by-income/ (last visited July 22, 2024)
Average sustainability premium consumers would consider acceptable and be willing to pay worldwide in 2022, by income level [Graph], Simon-Kucher & Partners, September 30, 2022. [Online]. Available: https://www.statista.com/statistics/1378215/sustainability-premium-considered-acceptable-by-income/
