Share of fragrance retail sales in China 2016-2021, by retail channel

Published by
Xin Ou,
Feb 23, 2024
In 2021, department stores remained the primary source of fragrance purchases for Chinese consumers. Moreover, e-commerce platforms are increasing in popularity. Online sales accounted for approximately 29 percent of fragrance sales in China in that year.

Distribution of fragrance retail sales in China from 2016 to 2021, by retail channel

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Release date

February 2023

Region

China

Survey time period

2016 to 2021

Supplementary notes

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