According to a survey, approximately one in five consumers in Sweden said they shopped significantly more sustainably in 2022 compared to five years earlier. Only one percent of Swedish shoppers claimed they bought fewer sustainable products in 2022 compared to the past.
Degree to which consumers' purchasing behavior and choices shifted towards buying more sustainable products over the past five years in Sweden in 2022
Characteristic
Share of respondents
I am buying less environmentally sustainable products
1%
No change
12%
Minor change
28%
Modest change
36%
Significant change
20%
I have turned my way of living around to be sustainable
This question was phrased by the source as follows:
"To what degree have your purchasing behavior and choices shifted towards buying more environmentally sustainable products over the past 5 years?"
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Simon-Kucher & Partners. (September 30, 2022). Degree to which consumers' purchasing behavior and choices shifted towards buying more sustainable products over the past five years in Sweden in 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1378131/shift-to-buying-sustainable-products-sweden/
Simon-Kucher & Partners. "Degree to which consumers' purchasing behavior and choices shifted towards buying more sustainable products over the past five years in Sweden in 2022." Chart. September 30, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1378131/shift-to-buying-sustainable-products-sweden/
Simon-Kucher & Partners. (2022). Degree to which consumers' purchasing behavior and choices shifted towards buying more sustainable products over the past five years in Sweden in 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1378131/shift-to-buying-sustainable-products-sweden/
Simon-Kucher & Partners. "Degree to Which Consumers' Purchasing Behavior and Choices Shifted towards Buying More Sustainable Products over The past Five Years in Sweden in 2022." Statista, Statista Inc., 30 Sep 2022, https://www.statista.com/statistics/1378131/shift-to-buying-sustainable-products-sweden/
Simon-Kucher & Partners, Degree to which consumers' purchasing behavior and choices shifted towards buying more sustainable products over the past five years in Sweden in 2022 Statista, https://www.statista.com/statistics/1378131/shift-to-buying-sustainable-products-sweden/ (last visited January 08, 2025)
Degree to which consumers' purchasing behavior and choices shifted towards buying more sustainable products over the past five years in Sweden in 2022 [Graph], Simon-Kucher & Partners, September 30, 2022. [Online]. Available: https://www.statista.com/statistics/1378131/shift-to-buying-sustainable-products-sweden/
