A global survey involving companies with revenue higher than one billion U.S. dollars investigated the level of AI maturity in the travel industry. The firms were classified based on the implementation level of a series of AI-related capabilities, ranging from cloud and platform tools to AI strategies. As of September 2021, two-thirds of the surveyed travel companies were labeled as "AI Experimenters", meaning that they lacked mature AI strategies and the capabilities to operationalize. Meanwhile, "AI Achievers" - businesses that had differentiated AI strategies and the ability to operationalize for value - accounted for 13 percent of the sample.
Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies
executives of travel companies with revenue higher than one billion U.S. dollars and that have at least agreed upon some basic AI strategy
Supplementary notes
The source defines AI maturity as the level to which companies have mastered a series of AI-related capabilities. These include foundational AI capabilities (e.g. cloud and platform tools, architecture and governance) and differentiation AI capabilities (e.g. AI strategy and C-suite sponsorship).
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Accenture. (November 8, 2022). Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1378066/ai-implementation-level-travel-companies-worldwide/
Accenture. "Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies ." Chart. November 8, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1378066/ai-implementation-level-travel-companies-worldwide/
Accenture. (2022). Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies . Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1378066/ai-implementation-level-travel-companies-worldwide/
Accenture. "Share of Travel Companies That Implemented Artificial Intelligence (Ai) Strategies Worldwide as of September 2021, by Maturity of Ai Strategies ." Statista, Statista Inc., 8 Nov 2022, https://www.statista.com/statistics/1378066/ai-implementation-level-travel-companies-worldwide/
Accenture, Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies Statista, https://www.statista.com/statistics/1378066/ai-implementation-level-travel-companies-worldwide/ (last visited November 23, 2024)
Share of travel companies that implemented Artificial Intelligence (AI) strategies worldwide as of September 2021, by maturity of AI strategies [Graph], Accenture, November 8, 2022. [Online]. Available: https://www.statista.com/statistics/1378066/ai-implementation-level-travel-companies-worldwide/
