During a survey held from January 10 to February 1, 2023, responding marketing leaders from the communications media industry in the United Kingdom (UK) reported, on average, their companies spent 12.5 percent of their marketing budget on social media activities in 2023. They also reported that they planned to increase this share to 18.5 percent in the next five years.
Share of social in marketing budgets at for-profit companies in the United Kingdom (UK) as of February 2023, by industry
Industry
Currently
In the next 12 months
In five years
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The CMO Survey. (March 24, 2023). Share of social in marketing budgets at for-profit companies in the United Kingdom (UK) as of February 2023, by industry [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1378024/share-social-media-marketing-budgets-for-profit-companies-uk-by-industry/
The CMO Survey. "Share of social in marketing budgets at for-profit companies in the United Kingdom (UK) as of February 2023, by industry." Chart. March 24, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1378024/share-social-media-marketing-budgets-for-profit-companies-uk-by-industry/
The CMO Survey. (2023). Share of social in marketing budgets at for-profit companies in the United Kingdom (UK) as of February 2023, by industry. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1378024/share-social-media-marketing-budgets-for-profit-companies-uk-by-industry/
The CMO Survey. "Share of Social in Marketing Budgets at For-profit Companies in The United Kingdom (Uk) as of February 2023, by Industry." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1378024/share-social-media-marketing-budgets-for-profit-companies-uk-by-industry/
The CMO Survey, Share of social in marketing budgets at for-profit companies in the United Kingdom (UK) as of February 2023, by industry Statista, https://www.statista.com/statistics/1378024/share-social-media-marketing-budgets-for-profit-companies-uk-by-industry/ (last visited August 24, 2024)
Share of social in marketing budgets at for-profit companies in the United Kingdom (UK) as of February 2023, by industry [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1378024/share-social-media-marketing-budgets-for-profit-companies-uk-by-industry/