According to an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, marketing was responsible for the digital marketing for B2C services in all the companies surveyed. The respective share was 90 percent for brand B2C products.
Business areas in the responsibility of marketing at for-profit B2C companies in the United Kingdom (UK) as of February 2023
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The CMO Survey. (March 24, 2023). Business areas in the responsibility of marketing at for-profit B2C companies in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1378022/business-areas-responsibility-marketing-b2c-companies-uk/
The CMO Survey. "Business areas in the responsibility of marketing at for-profit B2C companies in the United Kingdom (UK) as of February 2023." Chart. March 24, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1378022/business-areas-responsibility-marketing-b2c-companies-uk/
The CMO Survey. (2023). Business areas in the responsibility of marketing at for-profit B2C companies in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1378022/business-areas-responsibility-marketing-b2c-companies-uk/
The CMO Survey. "Business Areas in The Responsibility of Marketing at For-profit B2c Companies in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1378022/business-areas-responsibility-marketing-b2c-companies-uk/
The CMO Survey, Business areas in the responsibility of marketing at for-profit B2C companies in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1378022/business-areas-responsibility-marketing-b2c-companies-uk/ (last visited December 23, 2024)
Business areas in the responsibility of marketing at for-profit B2C companies in the United Kingdom (UK) as of February 2023 [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1378022/business-areas-responsibility-marketing-b2c-companies-uk/
